Viva Magenta, Pantone of the Year 2023

Viva Magenta carta da parati
Design by Gian Paolo Venier. WPN 100c, Hinted - Decor Collection.

Viva Magenta 18-1750 is the Pantone colour of the year 2023. The American Panton Colour Institute selected this "bold, spirit-filled and inclusive of all" colour. The colour Viva Magenta belongs to the red family and is inspired by the red of the cochineal, one of the most precious dyes and one of the strongest and brightest known in the world.

They called it 'brave and fearless, pulsating, exuberant', an unconventional tone for an unconventional time. It welcomes anyone and everyone with the same verve for life and rebellious spirit. It is a colour full of spirit and inclusive of everyone.

Discover the selection of Spaghetti Wall wallpapers inspired by this revolutionary and embracing colour.